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Iowa WIC - 1-800-532-1579 or (515) 281-6650
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WIC Vendors

Grocer

Who are WIC Vendors?

WIC vendors are an essential part of providing successful services to WIC participants. Information found here will assist stores wanting to become an authorized Iowa WIC vendor and those that already are.

If you are interested in becoming an Iowa WIC authorized vendor, call (800)532-1579 to speak with a WIC Vendor Management Representative.

Frequently Asked Questions

How do I get an application to become an authorized Iowa WIC vendor?

Contact the State WIC Office to request an application packet be sent to you via mail. The State WIC Office can be contacted at:

Iowa Dept. of Public Health
Lucas State Office Building
321 E. 12th Street
Des Moines, Iowa 50319-0075
Phone: (800)532-1579

What is my role as a grocery vendor?

Approved WIC vendors enable WIC participants to redeem their food instruments for nutritious foods. By completing this application, you are agreeing to follow state and federal WIC regulations as outlined in the WIC Vendor Agreement booklet. Prices charged to WIC participants must be equal to or less than the prices charged to all other customers.

What are the general business requirements to be an authorized Iowa WIC vendor?

A WIC vendor must:

  1. Be open at least five days per week. Daily operating hours shall be consistent from week to week, and shall be posted.
  2. Not have had a Food Stamp Program disqualification or civil monetary penalty imposed with the 12 months preceding the date of the application.
  3. Not have received a WIC program disqualification or a WIC application denied within the six-month period preceding the date of the application.
  4. Not have had a conviction or civil judgment entered against them during the last six years for any activity indicating a lack of business integrity.
  5. Have a current State of Iowa Food Establishment License.
  6. Stock the minimum quantities and varieties of WIC approved foods. Inventory requirements are listed in the Grocery Vendors Application Guidance Form.
  7. Not realize or expect to realize more than 50 percent of its annual revenue from the sale of food items that are obtained with WIC food instruments.

What selection criteria must be met to be a grocery vendor?

Grocery vendors must meet the following WIC selection criteria:

  1. The vendor must be a primary retailer of groceries rather than of other merchandise. A grocery vendor is defined as a business which stocks ALL of the following items:
    1. Fresh produce (must have a minimum of five linear feet of refrigerated display space). Inventory requirement - 10 varieties of fresh fruits and 10 varieties of fresh vegetables.
    2. Fresh or frozen meats and poultry (must have a minimum of twelve linear feet of fresh or frozen unbreaded meat , pre-packaged luncheon meats do not qualify). Inventory requirements - 5 chicken, 5 beef, and 5 pork fresh varieties.
    3. Canned and frozen vegetables
    4. Dairy products
    5. Cereals and bread

  2. No more than 20% of the retailer's gross retail sales may be from the sale of gasoline or other automotive supplies.
  3. No more than 50% of the retailer's gross retail food sales may be from the sale of authorized WIC food items.
  4. Vendors are required to only purchase infant formula from listed sources maintained by the state WIC program in accordance with Section 203(e)(8) of the Child Nutrition and WIC Reauthorization Act of 2004.